/

Customer Marketing Analyst

CABA, Argentina

Position Overview

Build sustainable relationships and trust with customers through empathy and open communication to support customer retention and competitive advantage.

Responsibilities

  • Customer loyalty programs/Customer Insight: devise a rewards program  to improve customer retention, and build stronger relationships with customers.
  • Social Media/ The voice of the brand: carry out day-to-day social media tasks and contribute out-of-the-box strategies to help our brand both maintain and grow our community on social media. Design, plan and execute relevant messages for customers on all social media channels.
  • Customer Success References/Advocacy: Identify customer reference candidates to build validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos.
  • New products and Services/ Upsell & Cross-sell: create marketing campaigns using data to offer recommendations based on previous purchases.
  • Exclusive Events/Days: coordinate the execution of small to midsize online and offline events dedicated to customers to create new sales opportunities, accelerate existing sales opportunities,  and deepen our existing customer relationships.
  • Customer Feedback/Deliver a consistent experience: apply methods for collecting data (Surveys, Questionnaires, Opinion Polls).
  • Customer Onboarding: create a seamless customer experience from the very first touchpoint through the post-purchase stage.
  • CRM system: Ensure accuracy and integrity of data in the CRM system. Generate customer segmentation for marketing efforts.
  • Customer Marketing Analytics: Gather and analyze statistical data. Interpret data, formulate reports and make recommendations.
  • Remain fully informed on market trends and latest technologies.

Requirements

  • Marketing or Communication Bachelor Degree with a minimum of 3+ years experience working in a Customer Marketing Analyst / Customer Experience / Customer Success Marketing role.
  • Experience in PR, social media, events, and content creation (is a must).

Professional Competencies

  • Customer Focus and team builder.
  • Strong Spanish and English communication skills (verbal and written).
  • Knowledge of marketing automation tools (Mailchimp, Canva, Sparkchart, LeadPages, etc.)
  • Ability to research, analyze data, and derive facts.

Benefits

Excellent working environment, extra free week, home working, Birthday day off, health insurance snacks.

Training plan

English classes in company.

Sponsored Events

Prime location

Recoleta, Buenos Aires City.